Microsoft Alumni Event
I'm Nicole Townend, creator of Teddy Needs a Bath. You may have seen me on ABC's Shark Tank in 2013 where I got a deal with Mark Cuban.
Teddy Needs a Bath is the first washer and dryer bag for stuffed animals. Have you ever seen a kid dragging a stuffed animal on the ground and wondered if it was going to wind up in his mouth a few moments later? Gross, right?
The anomaly is that almost every stuffed animal you come across has a use & care label that calls for "surface wash only". My award winning laundry bag has been lab tested and proven to remove 99.9% of all germs from toys, while still protecting its look and feel.
Simply put one large stuffed toy, or several smaller ones, into the large canvas bag, zip the big sturdy zipper and throw it in the washer alone or with a load of laundry. When that's done, it goes straight into the dryer. Without a doubt you get a clean, germ free, fluffed up teddy every time! I also created the first line of funky, fun smelling dryer sheets or as I call them "Teddy Softeners" that go into the bag during the dry cycle. They make everything smell like Cotton Candy! Kids love this!
After my Shark Tank episode aired, the media attention was wonderful for business. We went into every Babies R Us store in the Country and I signed a licensing deal with GUND, the oldest and most recognized manufacturer of plush in the World. They brought distribution Worldwide and garnered even more acclaim for my products. Four years later, my episode is still in circulation on ABC, CNBC, and American Airlines fights.
As my deal with GUND is coming to an end, I'm preparing to rev up sales more than ever. I've aligned with a sales and marketing agency that has relationships with all the major retailers and is eager to represent Teddy Needs a Bath. We have interest from Target, Toys R Us and Walgreens, who would like to see 2 and 4 packs of the product along with additional dryer sheet scents. The Omni team are experts in all the go-to-market strategies and have relevant experience with million and billion dollar brands in the toy industry. With their help, I will no longer be wearing all the hats and running this business on my own. I'd have a Director of Sales, Director of Marketing and their CEO would act as my CEO at times to facilitate relationships with manufacturers and distributors around the World. They believe as I do that with the right consumer education "Teddy Needs a Bath" will soon become a household tag line when a stuffed toy is soiled.